September 27, 2024
Cultivation theory
This theory is unique. The media has such a significant influence on society that it can change our beliefs and perceptions, but why is this? The media had done a great job of inviting our minds. Since learning about this theory, I have seen it everywhere. Everyone I know has an addiction to their cell phones. They have so many personalized things and information just for you. Social media especially does a great job of making people feel they may need to dress or act another way. Nowadays, everyone is glued to their phones, constantly entertained, and continuously looking for new kinds of entertainment; it’s getting more accessible for people to search for something new and improved. There are ads everywhere now; on TikTok, which was just an app to post short video clips, has now turned into where you can buy and sell items. Some people will continually promote products, making you think you need them; the products are usually discounted significantly, or TikTok gives out different coupons ranging from other prices. However, this cultivation theory is interesting because it also includes changes in beliefs or mindsets about specific topics. This theory ties into having a sense of core self, which helps form being cultivated or persuaded to think or believe something. People with a high sense of self find it hard to be cultivated to change a belief or value because they already feel strongly and sucre with themselves. The fast, widespread media will ultimately find something you feel you need or agree with. Going forward, I think it’s vital for people to engage critically with the media and what we watch, especially with how we let it affect our perceptions. I believe that cultivation theory is a reminder that media is not just entertainment. It significantly influences how we perceive reality and let it shape our attitudes and beliefs.
